Voter Micro-Targeting
Not 'women 35–55' — the mother of two in a suburban district who owns her home and votes every midterm. Micro wins.
6 priority personas
Targeted voters
2.0M
across 6 personas
Most persuadable
55%
New-to-Florida movers
Avg turnout score
73%
propensity-weighted
Suburban school parents
“Owns home, 2 kids in public school, votes every midterm, worried about schools & costs”
412K
voters
Turnout78%
Persuadable34%
Hillsborough · Orange · Seminole
Mail + community FB + school events
Schools & family costs
Veteran homeowners 50+
“Service-connected household, homeowner, high-propensity, values delivery over rhetoric”
286K
voters
Turnout86%
Persuadable22%
Escambia · Duval · Brevard
Direct mail + veterans halls + local radio
VA access & benefits
Small-business operators
“Owns a shop/trade business, chamber member, votes on costs, insurance, and payroll”
198K
voters
Turnout71%
Persuadable41%
Statewide — coastal metros
Chamber events + LinkedIn + AM radio
Insurance & operating costs
Storm-coast homeowners
“Coastal county, premium shock in the last 2 years, votes local, cross-pressured”
344K
voters
Turnout69%
Persuadable47%
Lee · Charlotte · Pinellas
TV + door + county town halls
Property insurance crisis
New-to-Florida movers
“Registered <3 yrs, no local voting habit, no incumbent loyalty — introduction audience”
521K
voters
Turnout52%
Persuadable55%
Statewide — growth suburbs
Digital video + SMS + welcome mail
Cost of living
Faith-community midterm voters
“Weekly attendance, votes every cycle, moves with trusted community endorsers”
233K
voters
Turnout81%
Persuadable28%
Polk · Lakeland corridor
Congregation networks + radio
Community & service