Financials
P&L, margin & ad economics · trailing 30 days
Net revenue
$211.1K
12.4%
Gross margin
44.4%
1.2%
Ad spend
$49.1K
2.0%
Net margin
21.1%
2.3%
Revenue, gross & net
6-month trend
Profit & loss
Trailing 30 days
| Line item | Amount | % rev |
|---|---|---|
| Net revenue | $211,063 | 100.0% |
| Cost of goods sold | ($92,868) | 44.0% |
| Gross profit (before fees) | $118,195 | 56.0% |
| Amazon referral + FBA fees | ($21,664) | 10.3% |
| Shopify processing fees | ($2,818) | 1.3% |
| Gross margin (after fees) | $93,713 | 44.4% |
| Advertising & ROAS spend | ($49,084) | 23.3% |
| Net operating margin | $44,629 | 21.1% |
Helix Commerce · Unaudited management P&L generated from connected Shopify + Amazon.
Where revenue goes
Per dollar of net revenue
Cost of goods
$92.9K
44.0% of rev
Platform fees
$24.5K
11.6% of rev
Ad spend
$49.1K
23.3% of rev
Net profit
$44.6K
21.1% of rev
Blended ROAS 4.3× · gross profit $93.7Kafter COGS & fees.
What this saves you
Tune the inputs to your business — the estimate updates live.
$180K
9.0%
$35K
Estimated annual value recovered
$32,000
Recovering ~1.5% of margin on $2.2M of annual sales.
Trimmed Amazon referral & FBA leakage plus Shopify fee and repricing optimization — straight to net.
vs. a $35K build≈ 13-month payback
Book a build of this
Illustrative estimate based on your inputs and conservative industry assumptions — not a guarantee. We'll model your actual numbers on a call.