Growth & Lead Engine
Don't just manage the clients you have — FADE OS finds the next ones, and proves what each one cost and returned.
186 leads ≈ $12.4K pipeline
New leads today
38
17 booked · 44.7%
Cost per new client
$21.17
$8.42 per lead
New client revenue
$1,985
proj. LTV $14.6K
ROAS
6.2x
blended, all channels
The lead funnel
New → Contacted → Booked → Showed → Repeat
New Lead186
Contacted121
Booked64
Showed51
Repeat Client33
The AI Lead Concierge answers every inbound instantly, recommends a barber, and pushes straight to booking.
Win-back engine
Nobody slips away quietly
30 days87Reactivation text — auto
45 days41Offer + barber's open slots
60 days26Win-back discount
90 days19“We miss you” + new-style lookbook
Paid & organic channels
Spend → leads → booked → first-visit revenue → ROAS
Instagram / Meta
$1,240 spend · 96 leads · 44 booked · $2,510 first-visit
Google Ads
$980 spend · 52 leads · 29 booked · $1,760 first-visit
Google Business Profile
organic · 61 leads · 38 booked · $2,190 first-visit
TikTok
$620 spend · 47 leads · 12 booked · $680 first-visit
Referral links
$150 spend · 24 leads · 19 booked · $1,120 first-visit
Where did this customer come from?
Dollar-true attribution — ad dollar to lifetime value
1Instagram reel (Marcus's burst fade)
2Tapped booking link
3Booked Marcus — Thu 3:30
4$55 first cut + $18 beard oil
5Returned 6 times in 5 months
6$410 lifetime revenue · referred 1 friend
Instagram → Marcus → $55 first cut → 6 visits → $410 lifetime. Every client carries this trail.