Menu engineering
Margin × popularity — what to feature, fix, or cut
The menu matrix
Stars · Plowhorses · Puzzles · Dogs
Star 4Plowhorse 4Puzzle 4Dog 4
PuzzlesStars
DogsPlowhorses
Recommended plays
Ranked by impact
Promote
- Cast-Iron Ribeye — 53% margin, only 264 sold
- Roast Half Chicken — 76% margin, only 142 sold
High margin, low volume. Reposition or have servers push.
Re-price / re-cost
- Craft Draft Lager — 1140 sold at 24% food cost
- Truffle Fries — 744 sold at 20% food cost
Popular but thin. Small price move = big food-cost win.
Cut or rework
- Vanilla Crème Brûlée — 174 sold, $8.80 margin
- Burrata & Peach — 196 sold, $9.20 margin
Low margin and low volume. Free up the menu.
All menu items
Margin, volume & contribution (last 30 days)
| Item | Price | Margin % | Units (30d) | Contribution | Class |
|---|---|---|---|---|---|
Wagyu Burger Entrees | $24.00 | 62% | 821 | $12.2K | Star |
Short Rib Pappardelle Entrees | $27.00 | 67% | 596 | $10.8K | Star |
Ember Margarita Drinks | $14.00 | 80% | 902 | $10.1K | Star |
Pan-Seared Salmon Entrees | $29.00 | 61% | 472 | $8.4K | Puzzle |
House Old Fashioned Drinks | $15.00 | 79% | 688 | $8.1K | Star |
Truffle Fries Apps | $12.00 | 80% | 744 | $7.1K | Plowhorse |
Craft Draft Lager Drinks | $8.00 | 76% | 1,140 | $7K | Plowhorse |
Cast-Iron Ribeye Entrees | $46.00 | 53% | 264 | $6.5K | Puzzle |
Crispy Calamari Apps | $14.00 | 70% | 612 | $6K | Plowhorse |
Glass Cabernet Drinks | $13.00 | 66% | 534 | $4.6K | Plowhorse |
Molten Chocolate Cake Desserts | $12.00 | 78% | 418 | $3.9K | Dog |
Charred Shishitos Apps | $11.00 | 81% | 388 | $3.5K | Dog |
Wild Mushroom Risotto Entrees | $23.00 | 77% | 158 | $2.8K | Puzzle |
Roast Half Chicken Entrees | $25.00 | 76% | 142 | $2.7K | Puzzle |
Burrata & Peach Apps | $16.00 | 57% | 196 | $1.8K | Dog |
Vanilla Crème Brûlée Desserts | $11.00 | 80% | 174 | $1.5K | Dog |